Redesigning the Onboarding Experience
A case study on improving user activation and retention for a popular mobile app.
The Problem
The mobile app was suffering from a high drop-off rate during the first week of use. User feedback indicated that the initial onboarding process was confusing and overwhelming.
Process & Solution
I conducted user interviews and usability tests to identify key pain points. Based on the insights, I redesigned the onboarding flow to be more gradual and context-aware, introducing features step-by-step and providing clear guidance. I created interactive prototypes in Figma and validated the new design with users.
Results & Impact
The new onboarding flow resulted in a 30% increase in user retention after the first week and a 50% increase in the completion rate of key activation events. User satisfaction scores for the onboarding process improved by 40%.