I lead cross-functional teams to build and ship products that solve real customer problems and drive business growth. My expertise lies in identifying market opportunities, defining product strategy, and executing a data-informed roadmap from discovery to launch.
Product Case Studies
The Problem
User research and data analysis showed that users found the existing task creation process to be slow and cumbersome, leading to a 20% drop-off in the first week.
The Solution
Led ideation workshops with design and engineering to develop a natural language processing-based "Quick-Add" feature. We prioritized an MVP, conducted A/B testing on different UI variations, and planned a phased rollout.
Impact & Results
The new feature reduced the average time to create a task by 60%. User satisfaction (CSAT) scores for the task creation process increased by 35%, and first-week user retention improved by 15%.
The Problem
Enterprise clients lacked visibility into their usage data, making it difficult for them to demonstrate the platform's ROI to their leadership. This was a major factor in churn.
The Solution
I worked with sales and customer success to define key reporting needs. I then developed a product roadmap for a new analytics dashboard, starting with the most critical reports and building out from there. We used an iterative approach, gathering feedback from a beta group of key customers.
Impact & Results
The analytics dashboard became a key differentiator in sales demos and contributed to a 10% reduction in enterprise churn over the following year. It also created a new up-sell opportunity.