I build content engines that drive measurable business results. My expertise lies in creating data-driven content strategies that boost organic traffic, generate qualified leads, and establish brands as industry leaders.
Campaign Case Studies
Goal: Increase organic search visibility and establish the company as a thought leader in the remote work industry.
Strategy: Developed a pillar-and-cluster content strategy around the "Future of Work" topic. Managed the creation of a cornerstone guide, 15+ related blog posts, and a webinar series.
Increased organic traffic by 120% in 6 months, captured 10 #1-3 keyword rankings, and generated over 500 marketing qualified leads (MQLs) from the content hub.
Goal: Drive awareness and sign-ups for a new AI-powered analytics feature.
Strategy: Orchestrated a multi-channel content campaign including a deep-dive blog post, a product demo video, a technical whitepaper, and a social media campaign.
Contributed to a 25% increase in feature adoption in the first quarter post-launch and generated 200+ direct demo requests from the content.