Brand Storyteller & Strategist
I don't just write copy. I build worlds around brands.
My Philosophy
Stories are the most powerful way to connect with people. They build trust, create community, and turn customers into advocates.
I build brands by telling stories that matter. I partner with purpose-driven companies to uncover their unique narrative and craft compelling stories that connect with audiences on an emotional level, driving both loyalty and growth.
Brand Stories
A look at how we've transformed brands through the power of narrative.
Eco-Friendly Outdoor Gear: The "Rewild" Campaign
Crafted a new brand narrative focused on sustainability and adventure, shifting the brand's perception from a simple retailer to a lifestyle advocate.
The Challenge
The brand was seen as just another gear company in a crowded market, struggling to connect with younger, environmentally-conscious consumers.
The Narrative
Developed the "Rewild Your Life" campaign, centered on authentic stories of individuals reconnecting with nature. Produced a short documentary, a series of blog posts, and a social media campaign to share these stories.
The Impact
Increased brand engagement by 40% among the target demographic. The campaign video went viral, earning over 2 million organic views and boosting sales by 20%.
Artisan Coffee Roasters: "From Bean to Cup"
Built a transparent and engaging story around the company's ethical sourcing and craft roasting process, differentiating them from mass-market competitors.
The Challenge
The company needed to communicate its commitment to quality and ethical practices in a way that would resonate with discerning coffee lovers.
The Narrative
Created a content series called "From Bean to Cup," which included a photo journal of a sourcing trip, interviews with farmers, and detailed guides to coffee brewing. This narrative was integrated across their packaging, website, and social channels.
The Impact
The campaign fostered a loyal community, leading to a 30% increase in direct-to-consumer subscriptions. The brand was featured in three major food publications.
Services
Brand Narrative Development
Content Strategy
Copywriting & Scriptwriting
Audience Research
Multi-channel Campaigns
Testimonials
"Lena has an incredible gift for finding the soul of a brand and bringing it to life. She didn't just write copy for us; she gave us a story to tell."